GTM strategy with cultural credibility.
Hi, I’m Isabella
I've lived in Seattle, Singapore, Silicon Valley, and now New York — which has given me a pretty grounded view on how culture, behavior, and growth actually connect.
I work with NYC startups and emerging brands, helping them figure out how to position themselves, who to talk to, and how to show up in ways that feel sharp and real.
Experience Highlights
I currently work in product marketing at American Express, focused on GTM strategy. Before that, I was at agencies working on everything from large accounts like ADT and Spectrum to smaller CPG and retail brands that needed scrappy, hands-on execution.
